Be Bold Consulting

Marketing and communication strategy and business consulting

Why has Coca-Cola moved on from ‘Open Happiness’ to ‘Taste The Feeling?’

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Feelings were abstract, until Coca-Cola said ‘Taste The Feeling.’

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Why Uber shifted gears when it came to mode of payment?

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‘Cash on drop,’ the cash on delivery concept that has worked for Uber. The best companies adapt to change. Change is good. When Uber broke away from its tradition of only accepting payments via card, the world took notice.

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Why Instagram changed the video cap from 15 seconds to 60 seconds?

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You can now give your message 4 times the power on Instagram. Instagram has made it possible for advertisers to post videos up to one-minute long.

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Why should social media marketing be one of your most important marketing strategies?

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Your brand definitely needs a ‘FIT’ strategy: Facebook, Instagram and Twitter strategy. When you think of social media, you may think of people absolutely bored with their lives mindlessly scrolling down the timelines of their Facebook page. However, when you think of ‘Word of Mouth’ marketing, you will strongly believe that it is one of the most powerful and simple ways to get your brand across to people.

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How do top brands succeed in the game of ‘psychological manipulation?’

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Why should your brand invest in content marketing?

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Content marketing, content writing, content management, search engine optimization, blog marketing, social media marketing, referral marketing, lead generation, website traffic

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