Your Brand Will Die If You Don’t Get These 5 Key Elements Of Outdoor Advertising Right
Outdoor advertising includes any form or nature of advertising that is done outdoors. In other words, it is that form of advertising that reaches consumers outside their homes. It includes hoardings/billboards, bus, taxi and other vehicle exteriors, signages, etc. Outdoor advertising has increasingly become one of the most popular ways to advertise a company’s product or service ever since the concept of advertising came into existence. Outdoor advertising or offline ads still manage to leave a larger impact on a larger audience as compared to other forms of advertising.
With regular innovations in advertising techniques such as 3D ads and video signage as well as increased real estate cost, it is of great importance that you make the most of outdoor advertising to ensure that your business products and services reach your desired target audience the way you want.
Below are five key points that you must keep in mind before going ahead with outdoor advertising to ensure it’s a smashing success –
The Bigger The Better!
Passengers have all the time in the world to look at your ad especially if they’re stuck in traffic but the average driver has only about 5-10 seconds to read your billboard before going back to concentrating on the road and traffic ahead of him. Make sure to use big, bold and colourful fonts to get your message out there to the audience loud and clear! Also, larger than life billboards with loud messages make it easier for drivers to read them from a distance. For example, the ‘All you can eat Rest stop’ ad for Oldtimer in the below link.
Get Your Target And Location On Point
Depending on the message you’re trying to get across make sure you get the appropriate location to speak to your desired target audience. For example, appeal to hungover drivers or motorists who are leaving from Goa to Mumbai, if you’re a bottled water brand. Make the most of mile-long highways by repeating your billboards at regular intervals, advertising food and drinks at a comfortable pit-stop to pique the interests of tired and hungry travellers. Get a space close to an IT tech park if you’re an electronics company. Do the math and depending on who your target audience is and what message you want to convey make sure your real estate agent gets you a space in your advertising sweet spot.
Make Your CTA Crystal Clear
Are you having a sale? Are you holding an event to promote your product or service? Or are you just enticing consumers to try out some of your brand goodness? Whatever your end CTA or call to action is, make sure to advertise it loud and crystal clear to hit the nail on the (consumer’s) head and leave him without a doubt in his mind. When it comes to outdoor advertising, you can be as attention-seeking as you want!
More Visuals, Less Wordings
If there’s one thing that catches the consumers’ eye when it comes to outdoor advertising it is definitely, “visuals speak louder than words”. As stated earlier, drivers have an average of just about 5-10 seconds to look at your billboard. So make sure to keep your message short and sweet with more visuals and less content. So, one should aim for a maximum of 6-7 words or less. A great example is an ad which was done for wonder bra which got the message out so loud and clear that it almost caused multiple accidents! So, Take a look!
It’s Best Left To The Experts
Last, but certainly not the least, for you to garner all the advantages of stellar outdoor advertising without getting your hands dirty, you could always use the expertise of an advertising agency to make your outdoor advertisement a huge hit. Thus, all you need to do is get your ideas, message, and goals across and leave the rest to the experts.
So, if you’re looking for some totally unique, creative and out-of-the-box outdoor advertising ideas, we’re here to help you out.
Outdoor advertising, outdoor advertising agency, Offline ads, Advertising agency
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