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Nike Ad, DA DA DING: Our Take

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Many videos of brands ads are absolutely fantastic, inspiring and various other positive adjectives can be used to describe them but there are few that leave a mark in the advertising industry.

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Which Modern Family Character Are You On Social Media?

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There are peculiar personalities who roam the crowded streets of every social media website today. While we can identify them and their type whenever there is a comment left by them, and also may roll our eyes at their comments and their social media personality; you have to agree that the sites would be pretty boring without their idiosyncrasies.

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How Zara nailed it with minimal advertising expenses?

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‘Zara,’ the innovative and devastating retailer. You would think television and print commercials are of great importance for a luxury fashion brand. Zara on the other hand strongly believes on their product, place and price mix as opposed to large spends on promotion.

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What marketing strategies Asana used to acquire its customer base?

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It’s not free, but it’s ‘freemium.’ Asana the brilliant team and task management tool has made waves in the startup world.

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Why has Coca-Cola moved on from ‘Open Happiness’ to ‘Taste The Feeling?’

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Feelings were abstract, until Coca-Cola said ‘Taste The Feeling.’

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Why Uber shifted gears when it came to mode of payment?

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‘Cash on drop,’ the cash on delivery concept that has worked for Uber. The best companies adapt to change. Change is good. When Uber broke away from its tradition of only accepting payments via card, the world took notice.

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Why Instagram changed the video cap from 15 seconds to 60 seconds?

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You can now give your message 4 times the power on Instagram. Instagram has made it possible for advertisers to post videos up to one-minute long.

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Why should social media marketing be one of your most important marketing strategies?

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Your brand definitely needs a ‘FIT’ strategy: Facebook, Instagram and Twitter strategy. When you think of social media, you may think of people absolutely bored with their lives mindlessly scrolling down the timelines of their Facebook page. However, when you think of ‘Word of Mouth’ marketing, you will strongly believe that it is one of the most powerful and simple ways to get your brand across to people.

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How do top brands succeed in the game of ‘psychological manipulation?’

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Why should your brand invest in content marketing?

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Content marketing, content writing, content management, search engine optimization, blog marketing, social media marketing, referral marketing, lead generation, website traffic

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